Consulting framework: 3 Cs

« Three Cs »

  • Cost
    • Break down the company’s cost structure (fixed/variable)
    • Estimate the competitor’s cost structure
    • Understand trends in the cost structures
  • Customers
    • Segment the company’s customer base (new vs. existing, loyal vs. switchers)
    • Examine company profitability by segment (how much do customers purchase, at what price ?)
  • Competitors
    • Identify major competitors (traditional/unexpected substitutes)
    • Determine competitors’ strengths & weaknesses (profits/costs)
    • Investigate market share
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