Consulting framework: 3 Cs

« Three Cs »

  • Cost
    • Break down the company’s cost structure (fixed/variable)
    • Estimate the competitor’s cost structure
    • Understand trends in the cost structures
  • Customers
    • Segment the company’s customer base (new vs. existing, loyal vs. switchers)
    • Examine company profitability by segment (how much do customers purchase, at what price ?)
  • Competitors
    • Identify major competitors (traditional/unexpected substitutes)
    • Determine competitors’ strengths & weaknesses (profits/costs)
    • Investigate market share

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s