Consulting framework: 4 Ps

The « Four Ps »

  • Product
    • What are the product’s differentiating attributes?
    • Why does the consumer purchase this product?
  • Place (Distribution)
    • How is the product distributed to consumers?
    • What new methods of distribution are coming available?
  • Promotion
    • What advertising medium is currently used?
    • What is the most effective method of getting the word out?
  • Price
    • How is this product priced?
    • How are its competitors priced?
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